Thanksgiving Thoughts

Thanksgiving turkeyI’m sitting here at my desk feeling very thankful today. Partly because Canadian Thanksgiving is a few days away and that gives me pause to consider all the things I have to be thankful for. In fact, a friend of mine who is struggling to get through chemotherapy told me how thankful she is for all the little things like flowers, the beautiful colours of the trees this time of year, fresh air, and even the gift of waking up every day and having life.

I have friends in Florida who are in the wake of the hurricane about to hit there. They’ve been posting on Facebook that the hotels are all booked and the roads are crowded with cars – everyone trying to leave.

Then I read posts from others offering shelter, for not only the families affected, but their pets and their extended family. That makes me thankful that in spite of so much negative news, there are still so many people in the world who are kind and caring towards their fellow man.

I’m thankful that I have the freedom to sit here at my desk and write to you today. I want you to realize how much I appreciate your support by giving you a coupon for my most current and highly rated Udemy courses for $10 each. If you can’t use the coupons yourself, feel free to pass them on to someone else who might be interested.

Here are the coupon codes for you:

Please note that the content of Instant Newsletters is also included in the larger Paperli Profits course so you don’t need both of them.

Have a wonderful rest of the day and take the time to look around you at all of the blessings we have been given. I do appreciate you!

To your online success,


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Introduction to Domain Names and Hosting

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Facebook Ads Tips

My Facebook Page

I recently attended a workshop put on by Facebook for small business owners to help them with Facebook Ads. Here are some of my takeaways, including the statistics, which I found pretty interesting.


  • When is your market on Facebook? For example, new moms are on Facebook from four to seven in the morning because their babies are awake
  • On Facebook you become part of someone’s life
  • People spend 22 hours a day with their mobile phones at their side and globally there are now more mobile phones than there are people
  • Only 10% of people in Uganda have electricity, but 30% have a mobile phone
  • 21 million Canadians are on Facebook and most from their mobile phones
  • Canadians love Facebook, even more than Americans do
  • 60% of Instagram users like to hear about new products
  • 50 million business users are on Facebook

General Tips:

  • The world is visually focused so use images to tell a story
  • Videos are even more popular, 100 million hours of video are watched daily
  • Use Messenger to keep in touch on Facebook with potential clients. Mention that you will typically answer in a specific amount of time.
  • You need to create really relevant content so people can see it
  • What is your objective on Facebook? Is it exposure, leads, sales?
  • Right message to right market
  • Use Hyperlapse (an app) to show a video in super-speed (more interesting)
  • Facebook shows your top five most recent posts
  • You can mange everything with the Facebook mobile app and can set the time for your posts to display
  • Use Insights to see interests, demographics, age, etc of your audience

Other Facebook Ad Options:

  • Custom audiences are either people you already connect with (upload a CSV file) or a look-alike audience that is similar to people you know
  • The Stratford Festival used custom audiences to target their past customers who hadn’t made a second purchase
  • Use a Facebook pixel (code that goes on your site) to target custom audiences based on people who visited your website and then liked your Facebook page. Then you can target a lookalike audience similar to those people.

Effective Ads:

  • Boosting your post is the easiest to start with
  • Then start using the ads manager, including the Power Editor
  • Select ‘Create an Ad’ in the right drop-down on your page. You can select ‘Local Awareness’ and get a map of your local area, then age and demographics choices, and amount you want to spend. Upload an image and add text. If you can include a ‘Get Directions’ button, your readers can click and get directions to your location right away.
  • Website clicks or website conversions are two other Facebook campaigns if either of those options are your objective for the ad.
  • When you create an ad, you become involved in a bidding process according to how you budget your ads.

Creative Best Practices:

  • Leverage and customize the call-to-action buttons on your page
  • Don’t write too much text
  • Test and repeat
  • You can add a series of images to crate a slideshow, which loads faster than video
  • A carousel ad is a series of photos, each with a call to action. This type of ad has the best results because of a decrease in costs. Carousel ads can be used to show a single product or tell a story and can also be used on Instagram.
  • Watch your Relevancy score and your Audience Insights
  • Your goal is to capture your visitor’s attention in 3 seconds

Facebook Advice From the Small Business Panel:

  • Have a detailed About section on your Facebook page
  • You can start your page even when you are still in the planning stages for a brick and mortar location
  • Try targeting by postal code when doing ads
  • Use keywords in your ads and think about where people are in the buying cycle in relation to your product or service
  • If your business is entirely online, when you go to a trade show or other event, choose your keywords that way.
  • For a Valentines Day ad, target men if your product is jewelry or flowers
  • Do one or two Facebook ads a day and learn when your customers are on Facebook so you can display your ad during those times
  • Often people may not see your original ad, but their friends will tag them if the ad is relevant and they will see it then
  • You can use the Shop Now call to action button and link it to an Etsy store
  • Comments are really important, get people interacting
  • You need a great inviting image, for posts as well as ads
  • If you see a post doing well, use it as an ad
  • Use your readers’ photos when possible

That’s it. I hope you enjoyed reading my notes as much as I enjoy writing them. But the most important thing is to take action, not just read about best practices. I’m planning to start using Facebook Live to answer questions on my Facebook Page and would love to have you join me at and comment about the kinds of topics you’d like me to talk about.

To Your Online Success,

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Social Media Tips

Facebook and LinkedIn

If you’ve started using social media, specifically Facebook, Twitter, or LinkedIn, these are some tips that I often mention during my training sessions:

1. Facebook

  • Start by following friends’ friends
  • Like, share, and comment. Like customer’s pages from your page.
  • Use polls on your page
  • Answer questions and comments
  • Share videos and blog posts
  • Use clickable links – http://www…..
  • No contact or sales info is allowed in page header
  • When logo area is clicked, have a link there
  • Use Milestones on pages, page posts every other day


Twitter2. Twitter

  • Be particular about who you follow
  • Keep username and tweets short enough so others can re-tweet
  • Start by following people someone else in your field is following
  • Hint: when you have little time – re-tweet and put your comment in front,
    then send the same tweet again
  • Reply to @s and DM’s
  • Comment, tweet info, answer questions – don’t be afraid to
    jump into a conversation
  • When sending a tweet, put the username after the comment for more views
  • Be the person who delivers knowledge – curate from the web,
    share old blog posts
  • Use keywords and hashtags to follow topics
  • Use lists to follow specific people
  • Outsource or autotweet your blog posts and spend time interacting
  • Careful with autotweet that the tweet is still relevant
  • Address problems asap and publicly
  • Use hashtags for events

3. LinkedIn

  • Complete profile and keyword URL’s, full summary and skills
  • Connect with those you know first, then a few new people daily
  • Think biz casual – share biz content, answer questions
  • No hashtags (this is changing) or RT’s
  • Like and share, reply to DM’s, respond to invitations
  • Participate in groups or start your own, comment on threads
  • Endorse skills of connections, Recommend others
  • Add a company page with video, documents, photos, FAQ’s
  • Tip: click LinkedIn Share button on a site and post to Groups

If you have your own website/blog, remember that the goal is always to bring people back to it – a Facebook page is not a website.

So are any of the above tips new to you? Any more I should add to this list for using Twitter, Facebook, or LinkedIn?

To your Online Success,
P.S. If any of these points sound like a foreign language,let me know by clicking here and I can help you.

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Never Too Late

granddaughter dancing

Go Ahead And Dance

This is my granddaughter, dancing with complete joy and abandon and giving it everything she’s got. At three years old, no one has told her she needs to learn all the dance steps first.

She didn’t take a course, complete with certification; keep researching until she knew all the dance styles; or wait until someone told her she was good enough. She just danced!

And so should you – dance with technology, dance with Social Media, dance with taking your experience and expertise online.

First, take a deep breath, and then realize that during your lifetime you’ve gathered
experience and skills. Ask yourself what you could do or talk about for hours on end. If you had the time and money to do anything, what would it be? What kind of books do you like to read? What experience do you have that would be helpful to others? What are people always asking you for help with? What challenges have you met and learned from that could be helpful for others too? Are there any sports you really enjoy? List your skills, hobbies, and collections. What seems easy for you yet hard to other people? When answering these questions, don’t think of anything as being too minor to list. Often we don’t appreciate the things we know and are surprised when we realize that not everyone can do what we can.

Then take that special knowledge and experience and share it with others online. The Internet gives you the flexibility to try out your ideas, to test and even to change direction without much cost other than time. If you’re not a techie, that doesn’t matter. There are tools that work in the background to do all of those technical things.

Fifteen years ago I opened a small computer training business at a physical location. I made a lot of mistakes and spent money that wasn’t necessary before I found online marketing. Now I’ve realized that the Internet is one of the best ways to be self-employed. So if your dream has also been to have your own little business, there’s no better time than now. All you need is a computer, an Internet connection, and a passion to  share with the world!

People need what you know. Don’t let technology intimidate you. My motto is “It’s never too late and you’re never too old, so get out of your comfort zone.” I can’t wait to see you dance!

© Carol Bremner

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