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The Power of Perseverance

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These are the notes from today’s podcast:

Perseverance Quiz – Who are these people based on the hints about them? Listen to the podcast to find out who they are.

? Too short and clumsy to play basketball
? Cut from the varsity basketball team
? Missed more than 9,000 shots and lost almost 300 games
? Considered one of the greatest basketball players of all time

? Was a shy, timid teenager
? His drawings were rejected by his high school yearbook
? Is now considered on of the most influential cartoonists of all time

? Was a defeated boxer and retired
? Became a minister and needed to raise money for his youth center
? Got back in the ring 10 years after retiring
? Was laughed at and not taken seriously because he was 45 years old and 50 pounds overweight
? He regained the title and became the oldest heavyweight boxing champion in history

? He grew up very poor and was a shy loner
? He was told he couldn’t sing and to keep his truck driving job
? His songs have sold over a billion albums world-wide and people still imitate him today

? Accident at birth caused partial paralysis of his face
? Speech was also slightly slurred and he looked a bit scary
? Wrote and starred in three Oscar winning movies

? Was dyslexic and did poorly at school
? Dropped out of high school
? Is now one of the richest men in the UK, owns many companies, and has been knighted

? Didn’t speak until he was four years old
? Was thought to be mentally slow and had trouble finding a job
? His name is now synonymous with genius

? Fired from his newspaper job
? Told he lacked imagination and had no good ideas
? Started several businesses that went bankrupt
? The company he started is now a household name because of the movies and theme parks he helped created

? Dropped out of school at 15 to help support the family
? His family were eventually homeless and lived in a van
? He has dealt with major depression and ADHD for much of his life
? He is one of our best known comedy actors

? Quit school early and couldn’t hold a job
? Wife and child left him
? Retired at 65 with very little money and was suicidal
? Went door to door selling his special chicken recipe and at the age of 88 his company was making millions and the restaurants he started are still popular

What do all of these people have in common? They didn’t allow their circumstances or other people’s negative opinions define who they were or what they could accomplish.

What if they had given up when people tried to discourage them? What if #4 had believed he couldn’t sing, or #10 had carried out his suicidal thoughts? How might the world have missed out if all of those people had quit. And how might the world miss out if we quit!

What has someone (and that someone could even be yourself) told you was impossible or a waste of your time to accomplish, but you want to prove them wrong and do it?

Or what have you already overcome in spite of thoughts that you couldn’t?

I’d love to hear your thoughts.

Bonus: Download this Productivity Guide that will help you to make the most of your time online!

Click here to get it

Kelly McCausey’s Exposure & Profit 5

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Exposure and Profit event

Recently my two daughters and I I attended Kelly McCausey’s Exposure & Profit 5 in Atlanta, Georgia. I took lots of notes, which I’m sharing below, as well as having fun. The photo above shows the three of us at a wig party one evening, after Kelly shaved her head to raise money for childhood cancer research.

If you’ve always wondered what you might learn at a marketing conference such as Kelly’s, here’s a taste of what impressed me most:

Creating An Incredible Community Experience:
– How do you create an incredible experience that supports your people to know how incredible they are?
– What would it look like for your business to be irresistible?
– Go to your customers shoes for an idea
– How do you want to show up?
– Brainstorm your business values, then get them down to three points

Short Books, Big Profits:
– 40-80 pages, 300 words per page
– write a page and a half per day to get one a month
– non-fiction books can be in a number of categories. For instance, I’ve published a book available on Amazon called Diary of An Infosponge – which would be considered a professional memoir
– your ideal reader isn’t always your ideal client

Affiliate Programs:
– put great affiliate programs in your autoresponder if they are evergreen
– plus add them to your resource and thank you pages, for example “while you wait for your gift, here’s a great idea for you ….”
– Copy and past promo materials, blog posts, and social media blurbs should be made available for your affiliates
– Always think about what your people need next

Energy and Image:
– Air people are fun, creative, and uplifting – they need to find out how to make things fun and have a lot of energy.
– Fire are determined, direct, and fierce
– Water are soft, nurturing, and caring – even their movements are calm and flowing. They are all into comfort.
– Earth are bold clean and symmetrical and need structure and detail
– We have all four energy expressions but some are more dominant
– Our energy doesn’t change, but our conditioning can change it temporarily
– Sometimes where you are hiding out is your secondary

Having a Banner Message:
– Lean into the vision God has given you
– Why am I not more excited about what I want to do?
– If you stand down, you give other people an invitation to do the same
– Don’t run from what makes you nervous
– Ask yourself ‘is it a good fit for me and my community?’
– If no one knows you are taking a stand, they can’t respond to the invitation
– What is my banner?

Public Speaking:
– Worst presentation points: back to audience, pacing back and forth, playing with hair, no eye contact, rambling, reading, speaking too fast, monotone, rushing, don’t know material, hands in pockets and jiggling coins, boring, disorganized, too much information, no engagement
– Best presentations: engaging, good eye contact, knowing your audience, inflection, open with an engaging question, use stories, speak from the heart, well prepared, clear message
– Don’t think of it as a performance
– How do you create an inviting mood and draw people in? Answer: open body language
– 55% of how we come across to people is based on body language
– 38% is based on sound
– only 7% is based on what you say
– you are the product – perception is reality
– knowing who you are and what you want to represent is very important
– how do you want to be perceived?
– You are magic and that’s what people want to see

Speak Up or Sit Down:
– If you don’t ask or invite, you take away people’s right to choose
– The ask can be for a free offer
– Get comfortable with being uncomfortable
– What is your message? What do you stand for?
– Four C’s: 1. Capture their attention, 2. Connection (tell your story), 3.Content – share why you care, 4.Convert

– Images from iPhone: load smallest by optimizing and re-sizing
– When your database gets too big, you need to optimize it

Irresistible Offers:
– You need multiple offers
– Build the what’s next backwards (your funnel)
– Your job is to give them hope and a quick win
– They buy the result, not your offer itself
– Something they can consume in five minutes or less – such as checklists, templates, tools, resources, quiz
– Think about the top three questions people ask all the time
– Take 20 minutes and journal as though you are your audience – you need to be that clear

– Create an image and Pretty Link to advertise the webinar that introduces your product
– Write blog posts about the webinar topics and the call to action to sign up for the webinar
– Start an email campaign re the webinar, two or three weeks before: 1.announce the webinar, 2.teach something on the webinar topic, 3.tell them a success story, 4.tell them you’ll give them a free gift if they come live to the webinar, 5.webinar reminder, 6.webinar is today
– Promote the visual on social media
– Add to Facebook Events
– Give your affiliates all the content they need to promote
– If your webinars are a series, use 70% of the same image and then a different little photo for the topic or speaker
– Step forward, not back, when you make a live offer
– On a webinar, don’t let your voice get quiet
– What is the juiciest thing in your product? Pull it out and have it as a bonus.
– Qualify your people by asking questions
– Include who this has worked for, either you or a client
– There should be a testimonial beside every buy button
– Never compete on price
– Use other people’s audience

– A creation statement is the result you seek – in the present, create the end
– You can’t create for another person because you would take away their ability to choose

Hope you found my notes helpful. Have a great day,

P.S. Which tip was your favourite?

Bonus: Download this Productivity Guide that will help you to make the most of your time online!

Click here to get it

Diary of An Infosponge

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Did you know I love to learn and often I feel like a sponge, always wanting to soak up as much information about things as I can – all except math, that doesn’t hold a lot of appeal for me.

I’ve got so many notes that I’ve taken over the years that I thought maybe I’d better get them down in book form. The most recent book I’ve written is full of tips from a number of online marketers.

For seven years I travelled twice a year from my home in Canada to Atlanta, Georgia to learn from the best of the best at an event called NAMS, which stands for Novice to Advanced Marketing Systems. Those of us who attended were called Namsters, and my book gives you a glimpse into that world. I hope you enjoy it.

Diary of an Infosponge book

Click on the book cover for more information.

The Legacy We Leave

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Have you ever thought about what people will say when the day arrives that you leave this earth? My mother passed away exactly one month ago now and it made me consider again this quote by Lin Yutang:

“Belief in our mortality, the sense that we are eventually going to crack up and be extinguished like the flame of a candle, I say, is a gloriously fine thing. It makes us sober; it makes us a little sad; and many of us it makes poetic. But above all, it makes it possible for us to make up our mind and arrange to live sensibly, truthfully, and always with a sense of our own limitations.”

I’ve thought a lot about what phrases or quotes define me. I can identify with the statements above and I want my life to count. I want my life to be summed up by the lines of the following songs:

“I Hope You Dance”:
I hope you never lose your sense of wonder
You get your fill to eat but always keep that hunger
May you never take one single breath for granted
God forbid love ever leave you empty handed
I hope you still feel small when you stand beside the ocean
Whenever one door closes I hope one more opens
Promise me that you’ll give faith a fighting chance
And when you get the choice to sit it out or dance

I hope you dance, I hope you dance

I hope you never fear those mountains in the distance
Never settle for the path of least resistance
Livin’ might mean takin’ chances, but they’re worth takin’
Lovin’ might be a mistake, but it’s worth makin’
Don’t let some Hellbent heart leave you bitter
When you come close to sellin’ out, reconsider
Give the heavens above more than just a passing glance
And when you get the choice to sit it out or dance

I hope you dance, I hope you dance


“Live Like You Were Dying”:
“And I became a friend a friend would like to have
And all of a sudden going fishin’
Wasn’t such an imposition
And I went three times that year I lost my dad
I finally read the Good Book, and I
Took a good, long, hard look
At what I’d do if I could do it all again
And then
I went skydiving
I went Rocky Mountain climbing
I went 2.7 seconds on a bull named Fumanchu
And I loved deeper
And I spoke sweeter
And I gave forgiveness I’d been denying”
And he said
“Someday I hope you get the chance
To live like you were dying
Like tomorrow was a gift
And you’ve got eternity
To think about
What you’d do with it

and by this quote from St Therese of Lisieux –

“Christ has no body now on earth but yours, no hands but yours, no feet but yours.
Yours are the eyes through which He looks compassion on the world.
Yours are the feet with which He is to go about doing good.
Yours are the hands with which He is to bless men now.”

My mother lived that kind of life and was a blessing to everyone who knew her.
I hope that when the time comes for me to leave this earth, people will say I also danced instead of letting life pass me by. I lived as though every day was my last. And I did magnify Christ to those around me.

How about you? What kind of legacy do you want to leave? You were born for a reason. Are you making your life count?


Broken Strings and Second Chances

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Notes From the Podcast episode:

  • Excerpt from ‘Come Away My Beloved’ daily devotional:  “Will you be like an instrument with broken strings from which the musician can bring forth no music?”
  • The important thing isn’t that we stay so strong that we never break
  • How do we react when we feel broken?
  • How would a rare violin be treated?
  • Why we are like that violin and how should we respond?


Second Chances

First of all, thank you to those of you I know have been praying that I find my direction going forward. The path gets a little clearer every day.

As many of you know, I volunteer with the homeless, the local women’s prison, and a prison aftercare program. Many of those women are like that broken violin and I’ve seen how God can fix their brokenness.

For awhile now I’ve wondered how I could practically help and I know employment and finances play a big part in becoming a contributing member of society. So I’ve decided to start training some of these women to work virtually.

To that end, I’m trying out a new service called SendOwl to help sell and deliver the content that I and my special ladies will create. So far it’s really easy for me to use. I uploaded an entire video course as a zip file and am anxious to see how people on the receiving end like the service as well.

In order to do that I’m giving you the opportunity to purchase my Online Foundation Bootcamp. This training was originally presented live and covered domain names, web hosting, setting up a WordPress website and adding content, building an email list, and using productivity tools to make the best use of your time.

It normally sells for $97, but as a member of my community you can have the entire Bootcamp for just $5. Click the link below to find out more.

Online Foundation Bootcamp

P.S. If you take the time to tell me how you liked this delivery method and if it was easy enough to pay and receive your content, I’ll also gift you any one of my Udemy courses as a thank you for your feedback.

Thank you and have a great day,