Category Archives: Your Online Foundation

Importance of Keywords

Posted on by 0 comment

I’ve mentioned before the value of using keywords in your post title and sprinkled within your content. This helps both readers and search engines know what your topic is about. Although I know a number of marketers who stress finding a number of keywords on your chosen niche and writing a post on each of them, I’ve never really done it. But I’m beginning to realize that although it is a lot more work, the results are well worth the effort.

A friend of mine in the sunny south and her husband started a website just over two years ago on the topic of Front Porches. They spent time to research every possible keyword and keyword phrase for the topic and wrote about each of them. By the end of the first year, they had over 250 pages of quality content on their site. Currently, the site has over 400 pages and is considered an authority site. Now they have readers contribute as well, which means more web pages. In a blog, each post is considered a separate page.

If you’d like to read more about how Mary and David took their website to an authority site in such a short time, her story is available on Lynn Terry’s Clicknewz site. Then get started making a list of the important keywords and keyword phrases that you can write about on your own site. Not sure where to start? Use the Google Wheel or Google’s Analytics tool to see what people are searching for related to your topic and what supporting keywords Google suggests.

Carol

Organizing Your Website Content

Posted on by 0 comment

This morning I did something that I wish I’d started when I first began writing my blog. I set up a simple table with a column for categories and another for post titles. I debated whether to include one with the date of the post, but since the table is in chronological order, decided against it. Then I added the information from each of my articles into the table. Since I had 69 posts, it took a little while. Now, every time I write something new on my site, I’ll also add it to the table I’ve created.

This means I no longer have to wonder whether I’ve written on a topic or not. I can see at a glance if a subject needs some updated information and which topics are being neglected. I’ve also got a handy list that I can use to develop ideas for a presentation, workshop, or even a book.

Some of my other blogs have been gathering content for five years or more, so they will really take some time to organize. I encourage you to find a method such as this one to keep track of your website. It doesn’t take long to build up your content, even if you don’t add information often. What other ways have you found to manage your online presence?

Carol

Using Re-Directs and Anchor Text

I often see business people use long, unnecessary links on their website content, in their emails, and when speaking about an Internet address. Three cases come to mind.

  1. I was at a business to business networking event and a man promoted his new Blogger blog to the group. It’s URL was thesitename.blogspot.com. Not too professional sounding. The same with sites that end with rogers or wordpress.com. There was a time when domain names were expensive, but not anymore. For under $10 a year, you can register your own domain name and then set it to point at your free website.
  2. When using email, which sounds better – yourname@yourcompany.com or yourname@gmail, hotmail, or yahoo.com? Once you’ve registered a domain, you can use it to give your potential clients an email address that is a constant reminder of your company, instead of promoting a generic email service. And using a gmail address may cause customers to wonder if you can’t afford to do business properly.
  3. Anchor text is a clickable website link that uses a descriptive phrase as the text. For instance, instead of a link that says ‘example.com/mydirectory/pictures’, using a link that said ‘car of the future’ and having it link to the longer URL not only looks much better, but lets the search engines know exactly what that link is about. Often your site will receive better search engine rankings as a result, meaning it will be easier for your target market to find you. The same applies when sending an email that has links to various areas of your website. Use anchor text for a cleaner, more professional image.

Now take a look at your marketing materials. Could your copy be helped with the use of domain re-directs or anchor text?

Carol

Domain Name Tips

Posted on by 0 comment

One of the things I’ve noticed a lot of business owners do is to set up a free blog on Blogger.com or one of the other free hosting services and then neglect to register a domain name of their own for the blog. So instead of being able to tell people to go to CarolBremner.com, for instance, I would be telling them the Internet address is carolbremner.blogspot.com instead. Not nearly as professional sounding. And when the price of domain names today is less than ten dollars a year, not a very good business decision.

I’ve created a short tutorial to help you register a domain name and then point it to your free blog. I hope you find the information useful and welcome your comments. You can click on the link below and save a text copy.

Change this DomainRegistrationBooklet

 

Carol

Website Hosting Tech Support – Is Yours Easy To Contact?

Posted on by 0 comment

HostGator Cpanel I’ve mentioned before that I host my websites on Hostgator and how much I like their service. After today, I more than like their service. I was updating this site a short time ago when for some reason all of my content disappeared. After my initial heart failure, I went straight to the chat feature for Hostgator’s tech support. There were two people in front of me in line, but my wait was less than two minutes.

I quickly typed my problem into the chat feature and the technician, Kervin, asked me to wait while he looked at the problem. Less than a minute later, my site was back to normal. There had been a problem with the WordPress database and he had repaired it. Then he took the time to explain to me how to fix it myself should it ever happen again.

With my former hosting service, I had to send an email if there was a problem and wait a day or so for the answer. I love the fact that I can chat to a Hostgator support person whenever I have a problem. I have a number of websites, all hosted with Hostgator for a low monthly fee. Add that to their excellent customer service and it’s no wonder I recommend them whenever I can.

Add info about why I decided to switch from Hostgator and am now with momwebs

When you have problems with your website, are you able to get help fairly quickly? Or are you hoping you’ll never need their tech support?

Carol