The best business clients are those who buy from us over and over again, not just once. Attracting potential customers online is no different and the easiest way is by using the funnel model to keep them coming.
The wide top of the funnel gathers buyers by offering low priced products or services. Then the funnel gradually provides higher priced items. Depending on your business, you may not be able to offer all of the levels, but the goal is to provide as many as possible. The following is a proven funnel business model with number one as the entry level and number five offering the highest ticket items:
- Tell your customers what to do in a general way. For example, an overview of how to prepare a car for winter driving.
- Tell them how to do it step by step using text or audio.
- Show them how to do it – video or live training.
- Sell them a product that does it for them.
- Do it for them.
If you have a product, create services to support it. If your business provides a service, create a product to match. Keep creating more products or services to offer.
Are you using a funnel model? Is it similar to this?
To your online success,