An opt-in form that collects the names and email addresses of potential clients offers a quick and easy way to keep in touch with your target market. By allowing you their contact information, these people are giving you permission to tell them more about what you offer. Used wisely, email marketing is useful for every business person. As a farmer prepares the soil and plants his field, so we have to nurture our customer relationship.
If you notice the top of the page, I’ve changed my opt-in form. Aweber has a number of new graphic web forms that in many cases have increased the number of people who are signing up for email lists. So I decided to test and see if a more visually appealing form makes a difference in my subscriber rate. I’ll keep you posted on my results.
As well as the new web forms, Aweber has upgraded their response messages. When someone gives you their name and email address, no longer do they simply get a text message telling them to confirm their subscription. Now the messages can also be audio or video. What a great way for your new subscribers to remember you.
Using an autoresponder such as Aweber allows you to contact potential clients with the click of a button, no matter how many subscribers you have. There is no better way to keep your business in the minds of your target audience. When your product or service is needed, will people think of you first?