Create a Business Funnel

The best business clients are those who buy from us over and over again, not just once. Attracting potential customers online is no different and the easiest way is by using the funnel model to keep them coming.

The wide top of the funnel gathers buyers by offering low priced products or services. Then the funnel gradually provides higher priced items. Depending on your business, you may not be able to offer all of the levels, but the goal is to provide as many as possible. The following is a proven funnel business model with number one as the entry level and number five offering the highest ticket items:

  1. Tell your customers what to do in a general way. For example, an overview of how to prepare a car for winter driving.
  2. Tell them how to do it step by step using text or audio.
  3. Show them how to do it – video or live training.
  4. Sell them a product that does it for them.
  5. Do it for them.

If you have a product, create services to support it. If your business provides a service, create a product to match. Keep creating more products or services to offer.

Are you using a funnel model? Is it similar to this?

To your online success,
Carol

NAMS Updates and New Membership Program

4 generations at NAMS6This past weekend I was in Atlanta for the NAMS (Novice To Advanced Marketing Systems) workshop I attend twice a year. We enjoyed a great hotel, delicious meals, informative workshops, and great networking – especially around the fire pit in the evenings.

Although I was exhausted at the end of the three days, I was more than happy I went. As well as hands on workshops in everything from WordPress security to video marketing, these were some of the highlights for me:

  • keynotes by Kathleen Gage and Paul Evans.
  • a fifteen minute brainstorming session with Mark Hendricks
  • won Dragon Naturally Speaking software in one of the many draws
  • was given an autographed book by Kathleen Gage as were my mother, daughter, and grandson since we were there as four generations – and yes, my 86 year old mother blogs and sells information products (that’s a photo of the four of us at the beginning of this post)
  • Amazon and Kindle publishing tips from Kevin Riley
  • Seeing a number of people register their first domain name and set up their first WordPress blog, all by themselves
  • meals with some of the best online marketers around
  • the opportunity to spend time with people who are changing the world for good, whether it be orphanages in other countries or heart surgeries for children who would never be able to afford them.

If you’ve never attended a live marketing event, I encourage you to make the effort to go to one like NAMS – no sales pitches, just solid information and encouragement that will take your business to the next level.

P.S. NAMS creator, David Perdew, has created a membership site that will allow members the opportunity to attend the live events at a deep discount. I joined as soon as I got home, since right now fees are 90% off. For under $10 a month, I can access the forum, attend the monthly webinars and q and a sessions. The special reports and extra training will be nice, but being able to talk to established marketers who want to help me succeed online is my main reason for joining. And since NAMS gets more popular every year, tickets to NAMS7 in Atlanta next February will probably be sold out to the members.

To your online success,
Carol

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Host a Blog

BloggerAnyone can start a blog, without expense, by using the free blog software at blogger.com

Filled with easy to create modules, Blogger offers a simple way to test the interest in your new idea, to send traffic to other sites, to establish yourself as an expert in your field, and to collect names of interested possible customers. You can even make money with your blog by inserting adsense ads and links to affiliate products.

Blogger is a great way for older people to capture their experiences and knowledge for the sake of future generations. Although not the best choice for your main web presence since Blogger has been known to delete the blogs of those it deems improper or too sales focused, it’s fine as a secondary site or a main one for non-businesses.

Did I mention that Google loves Blogger blogs and grants them a place in the search engine rankings fairly quickly? I also use Blogger as extra content to feed into my main site using its RSS capability. RSS is the Internet equivelant to having a syndicated newspaper column that shows up in one newspaper initially and is broadcast to others as well.

Have I convinced you yet? Why not try out some of the features Blogger has to offer and add it to your arsenal of online promotional tools?

Carol

Website Objectives

What are your objectives concerning your website? Since I have a number of sites, I found it very helpful to write down my Internet plans for the year. Try to focus on your main objective for each site and decide on any regular features to incorporate.

For instance, with my Internet Marketing site, my objective is to journal my progress as I create information products and as I set up my first membership site online. In the past, I’ve written about a number of things related to Internet Marketing with no real focus on specific topics.

Provide regular weekly updates about your business – anything that your target market would find interesting. Answer frequently asked questions.

Why not create an editorial calendar for the year? The calendar will give you specific ideas about what to write on your website. It isn’t meant to be rigidly followed, but helps keep you on track. Write about other things as well, but this gets you started.

A calendar will list a lot of special days, such as Secretary Day. From there, brainstorm topic ideas. That way, each week of the month you can start with an idea and expand on it. For instance, one of the days mentioned was Red Day. Red got me thinking about bold colors, which got me thinking about image. That ended up as a topic about ‘how to get your site noticed’. Many content providers find an editorial calendar quite useful.

Planning takes time, but it helps you focus on where you want to go. Are the goals for your website clearly laid out?

Carol

Marketing On the Internet Page

Do you want more people knowing about your expertise, more relationships built on social media, income from information product sales? I can help you establish yourself and your expertise online so everyone knows how good you are at what you do. When you share your expertise, you build your business.

To integrate: I’m an online media specialist and I work with non-techies who have experience and expertise to share, but are frustrated by all the Internet options. I’d love to help you through the maze.

Hi, I’m Carol Bremner and I’d like to welcome you to my home on the Internet. I’m an Internet trainer and online media specialist. I delight in helping non-techie’s to promote themselves and their businesses online using a variety of marketing methods – audio, video, and the written word. Without wasting time or money in the process.

There are four pillars when marketing on the Internet:

  1. A website with a blog so that you can interact with the people that visit. My preference is WordPress since you can easily update it yourself. Your site should also be with a reliable hosting service such as Hostgator.
  2. An email marketing list that uses a reliable autoresponder to collect names and email addresses and allows you keep in touch with potential customers. My choice for that is Aweber.
  3. Traffic to your website – whether through social marketing methods such as Twitter, Facebook, LinkedIn, GooglePlus, and Pinterest; article marketing, video marketing, or a host of other methods (my favourite is the webinar), your website needs to be found to be effective.
  4. Sales. Simple methods to help you promote your expertise so that people think of you and your business first when they are ready to buy.

Please spend some time on the site, check out the videos, read the blogs, and be sure to sign up for more marketing tips to promote yourself and your business online.

All the best in your Internet marketing ventures

Carol

August In Atlanta

Is our up and down weather getting you down? Or maybe the up and down economy? Why not join me for August 19th to 22nd in Atlanta, Georgia this summer? Often called Hotlanta, you’ll finally get real warm weather. And as for the economy, you’ll be learning so much about marketing on the Internet and meeting so many influential people, that you’ll be taking your business to a new level that doesn’t depend on the current economy where you live.

I’ve mentioned before on this blog that I attend NAMS (Niche Affiliate Marketing Systems) twice a year. But did I ever tell you that this live workshop isn’t just about affiliate marketing, although Lynn Terry (that’s her on the left of the photo below), a superaffiliate, is one of the featured trainers?

Lynn Terry
In the past, we’ve covered writing press releases and actually done them during class. We watch behind the scenes as teleseminars, webinars, and products are created. We learn about copywriting from Karon Thackston, article marketing from Jeff Herring, video promotions from Maritza Parra, membership sites from Kathleen Gage, and Blogging from Denise Wakeman. Often we put what we watch into practice in a hands-on component. And those are just some of the experts represented. Every year new faculty join NAMS and it’s becoming a who’s who of the Internet marketing world.

Yet, NAMS remains easy enough for beginners, social enough that you can enjoy a chat with all the trainers. Note I call them trainers, not just presenters, because the goal of every marketer teaching at NAMS is to give you the tools to do what they do. There are four tracks: absolute beginner, beginner, intermediate, and advanced. You decide yourself which of those tracks you belong to and can change if you find another area suits you better. In fact, although I spend most of my time in the intermediate room, I’ll sometimes head over to the beginner group to fill in any gaps in my Internet education. The only exception to that is the advanced group – these are marketers that are already making a full-time living online and want to get to the next level, so their sessions are unrecorded and meant for that elite group.

As August gets closer, the anticipation heats up and everyone enrolled becomes really eager for NAMS to start. If you’re on Twitter, you can see the excitement building up at #nams. Another reason I like attending is because it’s reasonably priced. Since I’m coming from Canada, I have to be choosy about the events I attend, and I appreciate the low cost of admission. I usually share a room with some of the other attendees, so it becomes very affordable. And the reason I’m mentioning NAMS again, as well as the fact I’m getting more eager as the days pass, is because David Perdew, the creator of NAMS, has one last special offer.

Please let me know if you decide to attend NAMS and I’ll do my best to introduce you and make you feel welcome. I know you won’t regret your time in Atlanta this August. Hope to see you there!

To your online success,
Carol

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Importance of Keywords

I’ve mentioned before the value of using keywords in your post title and sprinkled within your content. This helps both readers and search engines know what your topic is about. Although I know a number of marketers who stress finding a number of keywords on your chosen niche and writing a post on each of them, I’ve never really done it. But I’m beginning to realize that although it is a lot more work, the results are well worth the effort.

A friend of mine in the sunny south and her husband started a website just over two years ago on the topic of Front Porches. They spent time to research every possible keyword and keyword phrase for the topic and wrote about each of them. By the end of the first year, they had over 250 pages of quality content on their site. Currently, the site has over 400 pages and is considered an authority site. Now they have readers contribute as well, which means more web pages. In a blog, each post is considered a separate page.

If you’d like to read more about how Mary and David took their website to an authority site in such a short time, her story is available on Lynn Terry’s Clicknewz site. Then get started making a list of the important keywords and keyword phrases that you can write about on your own site. Not sure where to start? Use the Google Wheel or Google’s Analytics tool to see what people are searching for related to your topic and what supporting keywords Google suggests.

Carol

Organizing Your Website Content

This morning I did something that I wish I’d started when I first began writing my blog. I set up a simple table with a column for categories and another for post titles. I debated whether to include one with the date of the post, but since the table is in chronological order, decided against it. Then I added the information from each of my articles into the table. Since I had 69 posts, it took a little while. Now, every time I write something new on my site, I’ll also add it to the table I’ve created.

This means I no longer have to wonder whether I’ve written on a topic or not. I can see at a glance if a subject needs some updated information and which topics are being neglected. I’ve also got a handy list that I can use to develop ideas for a presentation, workshop, or even a book.

Some of my other blogs have been gathering content for five years or more, so they will really take some time to organize. I encourage you to find a method such as this one to keep track of your website. It doesn’t take long to build up your content, even if you don’t add information often. What other ways have you found to manage your online presence?

Carol

Using Re-Directs and Anchor Text

I often see business people use long, unnecessary links on their website content, in their emails, and when speaking about an Internet address. Three cases come to mind.

  1. I was at a business to business networking event and a man promoted his new Blogger blog to the group. It’s URL was thesitename.blogspot.com. Not too professional sounding. The same with sites that end with rogers or wordpress.com. There was a time when domain names were expensive, but not anymore. For under $10 a year, you can register your own domain name and then set it to point at your free website.
  2. When using email, which sounds better – yourname@yourcompany.com or yourname@gmail, hotmail, or yahoo.com? Once you’ve registered a domain, you can use it to give your potential clients an email address that is a constant reminder of your company, instead of promoting a generic email service. And using a gmail address may cause customers to wonder if you can’t afford to do business properly.
  3. Anchor text is a clickable website link that uses a descriptive phrase as the text. For instance, instead of a link that says ‘example.com/mydirectory/pictures’, using a link that said ‘car of the future’ and having it link to the longer URL not only looks much better, but lets the search engines know exactly what that link is about. Often your site will receive better search engine rankings as a result, meaning it will be easier for your target market to find you. The same applies when sending an email that has links to various areas of your website. Use anchor text for a cleaner, more professional image.

Now take a look at your marketing materials. Could your copy be helped with the use of domain re-directs or anchor text?

Carol

Domain Name Tips

One of the things I’ve noticed a lot of business owners do is to set up a free blog on Blogger.com or one of the other free hosting services and then neglect to register a domain name of their own for the blog. So instead of being able to tell people to go to CarolBremner.com, for instance, I would be telling them the Internet address is carolbremner.blogspot.com instead. Not nearly as professional sounding. And when the price of domain names today is less than ten dollars a year, not a very good business decision.

I’ve created a short tutorial to help you register a domain name and then point it to your free blog. I hope you find the information useful and welcome your comments. You can click on the link below and save a text copy.

Change this DomainRegistrationBooklet

 

Carol