Answering Your Customers

Lately, I’ve been researching options to create a membership site. I’ve narrowed my choices down to two – one a monthly fee and the other a one time payment. I was leaning toward the former and emailed them to ask the differences between both programs to justify the extra expense. I received the following answer: […]

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12 Tips For Trade Shows

This past weekend I had my first trade show booth at Mefest, a local women’s show held twice a year. It was a busy, exciting time and I learned a few things in the process. Wear comfortable shoes. Make sure you have plenty of water since you’ll be talking most of the time. Have large […]

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Mindmapping

These days I’ve got a lot of preparation work to do. I’m presenting a series of six day long workshops in the fall, on various aspects of doing business on the Internet. As well, I’ll have a booth at the MeFest women’s show in Waterloo in October. Although it may seem that I have a […]

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Keeping Your Focus

One of the hardest things about conducting business online is keeping a clear focus. It seems almost every day I’m enticed by a new product that would make my online life much easier. If only these were junk advertisements, I wouldn’t be distracted. But many of the offers really are helpful for building an online […]

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Create a Sense of Security

When a potential customer arrives at your site, he may be very interested in your product or service. But because you are a stranger, there is some apprehension about making payments to you online. What if you aren’t who you say you are? What if the product is inferior? How can a person feel safe […]

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