Testing Your Opt-In Form

An opt-in form that collects the names and email addresses of potential clients offers a quick and easy way to keep in touch with your target market. By allowing you their contact information, these people are giving you permission to tell them more about what you offer. Used wisely, email marketing is useful for every […]

Continue Reading

File Management

The beginning of a new year is the perfect time to organize your files, both physical and on the computer. Weed out all the duplicate or outdated information. Decide on a filing system that works for you. I find file management to be one of the hardest areas of organization for me. I tend to […]

Continue Reading

Facebook Fan Pages

While Twitter is my favourite social marketing tool, it works even better when coupled with Facebook. Not the personal Facebook site that you may share with your family and close friends. For your business, it’s best to create a Facebook Fan page. To accomplish that, go to the Facebook main page and at the bottom […]

Continue Reading

Using Twitter For Your Business

I’m often asked “what is the point of Twitter? Why would it be useful for my business?” My answer: I love Twitter! Yes, it can be a time waster, as can email or any part of the Internet. I try to limit myself to 2 or 3 times a day, no more than five minutes […]

Continue Reading

Answering Your Customers

Lately, I’ve been researching options to create a membership site. I’ve narrowed my choices down to two – one a monthly fee and the other a one time payment. I was leaning toward the former and emailed them to ask the differences between both programs to justify the extra expense. I received the following answer: […]

Continue Reading