Customer Service – Does It Set You Apart?

When a person walks through your shop door or uses your service, do you become memorable to them? Do they tell their friends about your business and sing your praises? Or are their comments negative? In these days of social media, experiences are shared with hundreds of people and you risk losing more than just […]

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Kevin Riley and Granny Blogger

Kevin Riley and student Granny Blogger, 85 years old, have a chat about product creation while at NAMS 3 in Atlanta.

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Social Marketing – Are You Using It Yet?

I’m in Atlanta this weekend attending an Internet marketing event called Niche Affiliate Marketing Systems or NAMS.  Since social marketing is so popular these days, it’s been the topic of a number of the presentations. One speaker talked about how he used to spend thousands of dollars on pay per click Google marketing for his […]

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Is Business In Your Blood?

I’ve been going through old files lately, trying to decide what I no longer need to keep. One of the items I came across was a print newsletter I wrote fifteen years ago. I had forgotten all about it, but it served as a reminder of my pursuits through the years. Even though I was […]

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Testing Your Opt-In Form

An opt-in form that collects the names and email addresses of potential clients offers a quick and easy way to keep in touch with your target market. By allowing you to have their contact information, these people are giving you permission to tell them more about what you offer. Used wisely, email marketing is useful […]

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File Management

The beginning of a new year is the perfect time to organize your files, both physical and on the computer. Weed out all the duplicate or outdated information. Decide on a filing system that works for you. I find file management to be one of the hardest areas of organization for me. I tend to […]

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Facebook Fan Pages

While Twitter is my favourite social marketing tool, it works even better when coupled with Facebook. Not the personal Facebook site that you may share with your family and close friends. For your business, it’s best to create a Facebook Fan page. To accomplish that, go to the Facebook main page and at the bottom […]

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Using Twitter For Your Business

I’m often asked “what is the point of Twitter? Why would it be useful for my business?” My answer: I love Twitter! Yes, it can be a time waster, as can email or any part of the Internet. I try to limit myself to 2 or 3 times a day, no more than five minutes […]

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