Using Twitter For Your Business

I’m often asked “what is the point of Twitter? Why would it be useful for my business?” My answer: I love Twitter! Yes, it can be a time waster, as can email or any part of the Internet. I try to limit myself to 2 or 3 times a day, no more than five minutes […]

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Answering Your Customers

Lately, I’ve been researching options to create a membership site. I’ve narrowed my choices down to two – one a monthly fee and the other a one time payment. I was leaning toward the former and emailed them to ask the differences between both programs to justify the extra expense. I received the following answer: […]

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12 Tips For Trade Shows

This past weekend I had my first trade show booth at Mefest, a local women’s show held twice a year. It was a busy, exciting time and I learned a few things in the process. Wear comfortable shoes. Make sure you have plenty of water since you’ll be talking most of the time. Have large […]

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Mindmapping

These days I’ve got a lot of preparation work to do. I’m presenting a series of six day long workshops in the fall, on various aspects of doing business on the Internet. As well, I’ll have a booth at the MeFest women’s show in Waterloo in October. Although it may seem that I have a […]

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Keeping Your Focus

One of the hardest things about conducting business online is keeping a clear focus. It seems almost every day I’m enticed by a new product that would make my online life much easier. If only these were junk advertisements, I wouldn’t be distracted. But many of the offers really are helpful for building an online […]

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Create a Sense of Security

When a potential customer arrives at your site, he may be very interested in your product or service. But because you are a stranger, there is some apprehension about making payments to you online. What if you aren’t who you say you are? What if the product is inferior? How can a person feel safe […]

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The Martha Rules

I just finished reading “The Martha Rules” by Martha Stewart. I enjoyed all the stories of entrepreneurs that are included in the book, as well as her work ethic. This is a quote taken from the book: “You will care about quality in a world where quality is often declining. You will listen to your […]

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How Do You Keep Current?

Reading summaries of current business books (as mentioned in my last post) is one way to keep up with trends and information. There are many others, including reading the business section of the newspapers, reading various business magazines, reading business books from the library or your local bookstore. Whatever your method of keeping current, time […]

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