Business And Productivity

Keeping Your Focus

One of the hardest things about conducting business online is keeping a clear focus. It seems almost every day I’m enticed by a new product that would make my online life much easier. If only these were junk advertisements, I wouldn’t be distracted. But many of the offers really are helpful for building an online […]

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Create a Sense of Security

When a potential customer arrives at your site, he may be very interested in your product or service. But because you are a stranger, there is some apprehension about making payments to you online. What if you aren’t who you say you are? What if the product is inferior? How can a person feel safe […]

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How Do You Keep Current?

Reading summaries of current business books (as mentioned in my last post) is one way to keep up with trends and information. There are many others, including reading the business section of the newspapers, reading various business magazines, reading business books from the library or your local bookstore. Whatever your method of keeping current, time […]

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Online Customer Service

When working online, excellent customer service is even more important than it is in the offline world. Your perspective clients can’t see you face to face, hear the way you speak, or judge your body language. Those are all decisions that come into play when someone is deciding whether or not to do business with […]

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Creating Demand Through Fear of Loss

There are many ways to create demand for a product. One of them is by using fear of loss. The potential buyer makes up his mind to purchase when the possibility arises that the product may no longer be available. I saw this method in action the other day. My daughter and I went into […]

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