Category Archives: Share Your Expertise

Using Blog Talk Radio

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online radio microphoneIn my last post, I asked “What is your social media why?” As well as writing that article, I also recorded it by using Blog Talk Radio. That way, I not only had the information in audio form for people who wanted to listen rather than read, but I also was able to reach a whole new group of people who otherwise might not have known about me.

If you haven’t tried Blog Talk Radio yet, it’s easy to get started. Once you’ve registered for a free account, you’ll be given a phone number to call into for your show. At the Blog Talk website you’ll start the show, but other than that, the whole interaction, whether on your own or with a guest, will by conducted by phone. The resulting radio show will be archived for people to listen to online at any time.

Whether you want to have a one time Internet radio show or a regular event, it’s a great way to demonstrate your expertise, no matter what your business. And then you can also put the resulting show on your website.

I hope you enjoy listening and decide to give Blog Talk Radio a try yourself. Please let me know in the comments section if you think this is a tool you might use.

To your online success,
Carol

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Doing Webinars

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Ultimate Webinar Marketing Guide
by: Lewis Howes
published: 2012-03-05

I’ve had doing webinars on my goals list for this year, but have been feeling intimidated by the technology. I’ve tried three or four different programs and had trouble with all of them. So I was more than happy when Carol Glover of Firehorse Consulting asked if I would be interested in presenting a bonus social media webinar for her clients. It was just the push I needed, so I eagerly agreed.

We did a test run a few days before, had a number of glitches and managed to sort them all out. Then on the day of the webinar, we had some different problems that were corrected with moments to spare. Now I was getting nervous and sounded it at the beginning. But as the session continued, I began to relax and really enjoyed doing a webinar. Now I want to learn everything I can about webinars so that I can do them on a regular basis. Tonight,¬† my NAMS membership is hosting an open webinar to talk about everything related to hosting your own webinars. I’m hoping to get a lot of extra tips as a result.

 Until next time, Carol

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Video and Teleprompter Use

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Creating a welcome video for the home page of my carolbremner.com site has been on my to-do list for a long time. Last night, I decided I was going to do it, no matter what. A couple of hours later I had a number of videos done but none that I was really happy with, so I’ll try again today. If you see one when you go to that page, you’ll know I was successful.

In case you were thinking of doing a talking head video yourself as well, these are the steps and I’ll mention where I had trouble:

Over a year ago when I attended the NAMS marketers workshop in Atlanta that I like so much, one of the presenters was Maritza Parra. She uses online tv and video a lot and showed us a quick, non-techie way to record a video presentation that looked totally natural and not like you were reading a script. Using her laptop, Maritza went to cueprompter.com and copied what she wanted to say into their free teleprompter. Then Continue reading

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Group Screen Sharing Options

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Once a week I facilitate a mastermind group. We’ve tried a wide variety of programs, from telephone based to using the Internet only, and sometimes a mix of both. Here are some of our experiences so far:

At first we always used freeconferencecalling.com since it was an easy way to use the telephone and record our calls, but it wasn’t long before we wanted to be able to share our screens as well.

Then we used Skype and had that ability quite easily. But we found that on the free version, you can’t have the video showing the participants if you have more than two people. So it was perfect for a one-on-one, not as good for a group. Plus, we found that with more people, some of us kept getting booted off the call. And we still needed a way to record the session for later use. Continue reading

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Your Content – Are You Re-Purposing It?

book coverAs business owners, we spend a lot of time creating content – for presentations, websites, marketing pieces – any number of things. Why not re-purpose that content and let it work for you in many different ways? Here are my favourite ideas for keeping my content in front of people:

  • After creating an interesting article or blog post of over 250 words, post it on an article directory such as ezinearticles.com for extra exposure. Your bio and a link back to your site will be there and when people take your article to post on their site, a whole new market will be exposed to your expertise and you’ll get more traffic to your site.
  • Turn your written content into audio and upload it to your site. Using a service like freeconferencecalling.com you simply talk on the phone and your recording is available as an mp3 download for you to use. (This is one of my top ideas.)
  • Create a Youtube video similar to the text content and link it to the original. Using a service such as Animoto, you can easily turn photos and text into a video.
  • Take video or audio of your presentations and sell or use as marketing material. The first time I did that when teaching a workshop, I made sure I turned on my lavalier mic, but forgot to turn on the recorder until part-way through the presentation. But I was still able to use that sample in my promotions. In fact, I’ve included it on my audio page.
  • Try out Blog Talk Radio and then use the resulting audio on your own website as well as having it show up on BlogTalk. I did an interview about Facebook Groups using that method and have it available here as well.
  • Create an information product that showcases your expertise and have it available as a digital download (think Kindle), a CD or DVD, and even as a physical book. These methods are a little more technical, so I had help from my faithful virtual assistant, Melanie.

There you have it. Some of the ways I re-purpose my content. There are many more, so please share how you make your content work for you more than once.

To your success,
Carol

P.S. Melanie and I have assembled a team to help with your information product efforts. If you want to promote yourself and your business with a digital or physical book, or an audio or text (or photos) CD or DVD, we would be pleased to tell you about our new service. Just give me a call or send an email for more information.

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