Your Online Foundation

Website Objectives

What are your objectives concerning your website? Since I have a number of sites, I found it very helpful to write down my Internet plans for the year. Try to focus on your main objective for each site and decide on any regular features to incorporate. For instance, with my Internet Marketing site, my objective […]

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Importance of Keywords

I’ve mentioned before the value of using keywords in your post title and sprinkled within your content. This helps both readers and search engines know what your topic is about. Although I know a number of marketers who stress finding a number of keywords on your chosen niche and writing a post on each of […]

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Organizing Your Website Content

This morning I did something that I wish I’d started when I first began writing my blog. I set up a simple table with a column for categories and another for post titles. I debated whether to include one with the date of the post, but since the table is in chronological order, decided against […]

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Using Re-Directs and Anchor Text

I often see business people use long, unnecessary links on their website content, in their emails, and when speaking about an Internet address. Three cases come to mind. I was at a business to business networking event and a man promoted his new Blogger blog to the group. It’s URL was thesitename.blogspot.com. Not too professional […]

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Domain Name Tips

One of the things I’ve noticed a lot of business owners do is to set up a free blog on Blogger.com or one of the other free hosting services and then neglect to register a domain name of their own for the blog. So instead of being able to tell people to go to CarolBremner.com, […]

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Website Hosting Tech Support – Is Yours Easy To Contact?

I’ve mentioned before that I host my websites on Hostgator and how much I like their service. After today, I more than like their service. I was updating this site a short time ago when for some reason all of my content disappeared. After my initial heart failure, I went straight to the chat feature […]

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A Website – Do You Have One?

I often take it for granted that every local business has a website. The reality is that a large percentage still don’t have an online presence. Last week’s Cambridge Times carried a column written by the advisor of the Waterloo Region Small Business Centre. The title, “Website a Must for Business”. Roy Weber, the author, […]

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Testing Your Opt-In Form

An opt-in form that collects the names and email addresses of potential clients offers a quick and easy way to keep in touch with your target market. By allowing you to have their contact information, these people are giving you permission to tell them more about what you offer. Used wisely, email marketing is useful […]

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