Broadcasts and Other Email Marketing Terms

When you decide to build an email list in order to share your experiences and your expertise, you’ll need an email provider.  Not your personal email, not Gmail, an actual service meant to send mass emails to the people who want to hear from you.

There are a lot of good services. The one I use is Aweber, but there are many others, including Active Campaign (it can do a lot and is reasonably priced, but I found it a bit confusing).

This video explains some of the terms you may find unfamiliar when you begin to send emails to your subscribers.

Email Marketing 101

This video is from a training program about building your online Foundation.

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