If you have a blog or website, then you should be sending a regular newsletter. No less than once a month, so your readers don’t forget you and no more than a couple of times a week, so you don’t annoy them.
The biggest reason to have a newsletter is to collect a list of all of your possible customers – their names and email addresses. The people who subscribe to your newsletter have an obvious interest in what you have to say. Cultivate that relationship. Then when you have a special offer and promote it through your newsletter, your readers won’t think of you as a pushy salesman, but as someone they know, like, and trust.
Are you using newsletters yet to build a conversation with your potential customers? Why not start now? I know it can be time consuming and I don’t always follow my own advice in this area, but please comment below and let me know how you feel about the topic.